PHILOSOPHY

… MORE SENSUALITY TO THEM THINGS …

Already as a child I discovered my love for artisanal craftsmanship and the clothing forms of other cultures. About the age of 15 my mother took me for a journey to Morocco. Exuberant ornamentation and colourings, opulent jewellery on relaxed kaftans, rare perfumes, the spicy scents of the oriental bazaars, rousing music and the complex aromas of the food …

A festivity for all the senses! …
The fascination for this abundance of sensual impressions
has never ever let go of me again.

Traveling to Asia and particularly India followed, leaving sustainable impressions behind. In the magnificent sarees I found one of my favourite material – each one unique, just like the design that results from it. Out of this Ethno-Love my favourite pieces have emerged, which have always accompanied me and are significant for my handwriting and this absolutely personal collection:

Splendid pieces – preferably for every day ! … these splendour outfits consist of modules that can be combined separately with ‘down-to-earth’ options like denim or puristic pieces. The dose of ‘Every-days Maharani’ style can be redefined over and over again … or invented completely different.

It’s got to be comfortable in all its splendour, not a rigid ‘evening dress opulence’. Effortless Sensuality – so you can make yourself comfortable as a ‘Diva on the Divan’ …and yet, even barefoot, stride along like a Maharani.

Smaller changes in weight should not be a reason a clothing does not fit optimally anymore and has to remain in the wardrobe. Some pieces have sophisticated locking techniques that offer some leeway – so they fit with perfectly, either with a little
‘More or less’.

Couture – that very good feeling that you are the only one to own something very special and unique, manufactured in valuable workmanship and timeless elegance
…the True Luxury.

The collection is made for personalities who are designated to be Icons of Style. Such an icon values the own feeling for style above any group dynamics and does not orient itself to trends. It is a woman who finds the legendary ” bohemian & arty “- chic of a Talitha Getty inspiring. She stands out – but not exalted, but by the way she rests within herself – She is Style.

ARCHETYPES | ETHNO & COUTURE

An archetype is reduced to the essential, the essence of a (clothing) form and is thus not subject to the loss of topicality of objects arrested in the spirit of the zeitgeist, which, as a kind of “feature conglomerate” have no real core. I appreciate this characteristic very much as a value-stable base on which I can develop my own creative language.

On one hand, there are the timeless ethnological forms of garments that have been worn for centuries, across cultural and geographical borders, and have not lost nothing of their functionality or beauty. Sari, sarong, caftan blouse, Thai trousers…hardly to be surpassed in practicability, often offer wrap and tie variables for wonderfully personal fit options. As simple and restrained as these forms are, as significant is their lavish abundance of decoration, colourful splendour and ornamentation – and all this in a such natural, relaxed way. This overflowing opulence with its subtle sensuality – its self-evident adornment and pleasure – the pure being with all senses ! …the treasures of the world.

On the other side there are the reduced forms and silhouettes of modern, European couture. Archetypes that are above time and trends.  Reduced to the essential form, characterised by meticulously sophisticated lines and construction, the sculptural is the focal point.

What I want to bring together is…

the Opulence of Ethno-Style 

with its subtle Sensuality and the,

reduced to the Essential,

Elegance of Couture …

This antagonism needs to be balanced permanently . A balancing-act that is always in motion and has the advantage that nothing freezes into routine.
While magnificent ethno styles are created in a sensual-intuitive way, couture forms are created through crystal-clear calculation. Physical principles have to be observed and with almost scientific ambition the thing is developed until it works the way it was designed.
Not by coincidence it is called, very technical, pattern construction… I am not into developing a new model, but into a comprehensive ‘principle’. The pure essence of a form as an intellectual stage on which sensual-opulent splendour can unfold unrestrictedly.

LUXURY | UNIQUENESS

The desire for individual expression and personality lies in the nature of humans. And so I have always regarded it extremely luxurious to own a style as the only one; – to have the certainty there is no possibility of encountering anyone wearing the same piece; – that can be regarded an exclusive status rightly. Pure status objects cannot unconditionally fulfil this desire for something special if they are ultimately, however noble, results of mass production….think of the disappointment on the red carpet – when high-priced duplicates collide.

The concept of luxury is increasingly defined by the longing for the outstanding, the extraordinary, the one of a kind… the result of the uniformity and arbitrariness of things that have to be emotionalised in the afterthought and artificially through marketing strategies. The future-oriented perspective of design will therefore be to respond to the need for individualisation, sustainability and authentic, emotional value.

There is the Haute Couture, where a design from a couture show is made-to-measure for only a single person.This is unimaginably elaborate and therefore only accessible to a handful of people worldwide.  Everything else is ready-to-wear, i.e. prefabricated mass-produced goods, in whatever price range, – they made fashion accessible to everyone.

The longing for the unique, one-of-a-kind, however, has remained….

I was looking for something in between ::
On the base of the models shown, custom-made pieces can be ordered. Each one is made separately – either in ready-made sizes or even with customisations – perhaps in a different colour, material or with very special details. This is

… THE TRUE LUXURY …

…because you won’t find a piece that’s exactly the same. It is as unique as the person who wears it. For most, although not made-to-measure, fitting customisations are a completely unknown experience…something like the “Haute Couture made-for-me heaven”.  A kind of Haute Couture – for just the price of good branded clothes. An investment in a piece of lasting value. This accommodates the growing awareness of the consumption of less but things of higher quality.
… so much more delight and enjoyment with something very exceptional that is made exclusively for you !
… they are emotionally supercharged things – incomparable and precious.